Tuesday, November 16, 2010

Fed-Ex and UPS: Who Will Win?

Usually when think of a package being brought to you house, you wouldn't take much thought into how it got there. However for those who do, they realize that UPS and Fed-Ex are in a never ending battle to be on top. In this video, UPS and Fed-Ex are represented by people in brown suits and people in purple, white, and orange suits. To them, delivering the package is not only a race, but a chance to see, who is the fastest, and who will get the package first as well. To me, the whole process seemed kind of like a huge game of football, combined with a small dose of that childhood game that we all used to play, monkey in the middle. As they fly through space, they both seem to have an equal opportunity at winning the battle. However as the race nears an end, the viewer can now see that UPS is destined to be the conquerer. Although that, as we find out, is not true. As the two try to regain the control of the package at the front doorsteps of the packages owner, something peculiar happens. The package has grown four legs, white legs. You can also see that inside the package, this thing has glowing eyes. UPS notices right away, however as Fed-Ex is still fighting him, he has to turn Fed-Ex's head upsidown so that he can see what has happened to the package they tried so hard to deliver. As they both start to reach for the package, it runs inside through the doggy-door. To me, niether of them winning seemed like a message meant to say something to both of those shipping companies. And the message is this; no matter how much you think that your company is better than the other one in some way, it's not. You are both the same, in every way.

Galactic Mail from Asterokid on Vimeo.

2 comments:

  1. I like this post. You actually did a good job describing some of the key points in this video, and I have to say that the message you took out of it was a pretty good one. I also think that there are several messages dealing with these two companies, and I figure that finding the one you found is enough.
    Keep posting!
    --kiRby

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  2. i will most defiantly keep posting cause' if i dont i wont get a grade... :D haha

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